SOFIE HVILSTED

I am a strategic brand professional with a hybrid profile connecting consumer insight, brand strategy, and creative execution. Experienced in driving strategic and creative processes in interdisciplinary settings, translating data, creativity, and commercial goals into market-ready concepts. 

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I enjoy working across multiple cases and problem spaces, synthesising insight and creative thinking into clear brand direction at key moments of change — from shaping brand foundations to evolving existing brands through refreshes, extensions and collaborations. My approach balances strategic rigour with creative intuition, ensuring brand ideas are both meaningful and actionable.