Mezina is a long-established supplement brand founded in 1983, operating in an increasingly competitive and digitally driven wellness market. While the brand retained strong recognition and trust, its visual identity and digital expression no longer reflected contemporary category expectations or a clearly defined audience focus.

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The project delivered a focused brand refresh, establishing a strategic orientation toward women navigating life-stage and hormonal transitions. This positioning informed a refined visual system and updated tone of voice, with particular emphasis on digital touchpoints—strengthening consistency across website and social channels while preserving existing brand equity.